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Arieo

Reddit intelligence for product teams

Find the gaps in a market.See what people need.Know when things change.Build what’s worth building.

Turn real Reddit conversations into product opportunities, evidence for your decisions, and signals to keep you ahead.

Explore a marketSee it in action

Start with a category, an audience, or a question.

A direction. The evidence. Your next move.01 — 03

01 / Demand Scanner

The next opportunity is already being discussed.

Start with a direction. Find recurring problems, unmet needs, and ideas worth a closer look.

Open the scanner
Your starting point

What are people missing?

Reusable coffee cups for everyday commuters

Relevant communities

r/Coffeer/BuyItForLifer/ZeroWaste

From conversations to opportunities

  1. Find relevant discussions
  2. Group recurring needs
  3. Prioritize opportunities
Opportunity mapRanked by demand signals

82 discussions. 6 recurring problems. 3 directions to explore.

  1. 01

    A cup that survives the dishwasher.

    Daily cleaning keeps coming up. Durable cups still ask people to hand-wash.

    Recurring need19 discussions
    84Score
  2. 02

    A leakproof lid you can actually clean.

    Small seals and hidden crevices make maintenance harder than it needs to be.

    Product gap14 discussions
    76Score
  3. 03

    One cup. Every cup holder.

    Commuters trade capacity for a cup that fits their everyday routine.

    Unmet need9 discussions
    68Score

An opportunity is a hypothesis. Research it before you commit.

Interactive example · Illustrative data, not a live research result.

02 / Research

A promising idea deserves more than a hunch.

Trace the need back to the conversation. Understand the trade-offs. Decide what to validate next.

Start a research brief
Decision briefReusable coffee cups
Worth validating

Make daily cleaning the reason to switch.

A dishwasher-safe cup could give frequent commuters a reason to replace what they own. Willingness to switch still needs testing.

Behind the conclusion03

Select a discussion to inspect the evidence.

Discussion context01 / 03
r/Coffee
“I love the cup. I just don’t want another thing I have to wash by hand every night.”

Cleaning friction · Example discussion

What this tells us

Cleaning is a repeated inconvenience in an otherwise useful product.

What it doesn’t prove

A recurring complaint is not yet evidence of willingness to pay.

Validate next

Interview frequent commuters: would easier cleaning make them replace their current cup, and at what price?

Interactive example · Illustrative data, not a live research result.

03 / Monitor & Digest

The market keeps moving. Keep the context.

Follow demand and competitor changes. Bring the important signals together in a digest for your team.

View monitors
WatchingReusable coffee cups
Monitor active
Latest signalsToday · 3 new
Demand

Cleaning frustration is showing up again.

New discussions repeat the same trade-off: a durable cup that still needs hand-washing.

Competitor

A new lid. The same maintenance question.

A competing product is being discussed, with questions about cleaning the seals.

New angle

Commuters want replaceable parts.

Replacement lids and seals appear alongside complaints about product longevity.

Interactive example · Illustrative data, not a live research result.

Less guessing. A clearer next move.

What are you thinking of building?

Bring a rough direction. Start finding the evidence.

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